When you create the auction you will need to choose a starting bid. There are some people who choose a low price, hoping to attract more readers and more bidders and drive the price higher and higher.
Other people choose a conservative approach: they choose a price they would like to get, which may be a high price. This will ensure they do not undersell the item, but they may get less readers.
Whatever you choose as the starting price, make sure it is a price you are willing to sell for since if the auction closes with only one bidder, that is the price they will get.
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